Brand story
Macro Wave
The Marco Wave brand was founded in 2006 by Mr. Chien-feng Lai, whose profound passion for brush-making and exceptional craftsmanship have driven him to both preserve tradition and embrace innovation. Mr. Lai is dedicated to transforming each brush into a true work of art.
Initially named 'Macro Wave' to reflect a grand vision and limitless creativity, the brand aspired for each meticulously crafted brush to leave an indelible mark on the art world, inspiring and setting global trends.
Today, in major art communities across Taiwan, brushes adorned with the Marco Wave logo serve as silent ambassadors of art, eloquently conveying stories of quality and innovation.
Brand Creator Jeff Lia
As the son of a pioneer in Taiwanese art brush manufacturing, Jeff grew up deeply immersed in the craft, fostering a profound passion for brush handle creation. He believes that continuous learning and innovation are crucial for keeping the industry vibrant and relevant in a rapidly changing world. Committed to breakthrough and transformation, Jeff led the charge with innovative ideas, notably introducing the first aluminum-handled brush, which challenged traditional notions and reshaped market demands.
Driven by a vision to elevate Taiwanese brushes to an international prominence, Jeff is dedicated to making Macro Wave a benchmark of industry excellence. His relentless pursuit of perfection has enabled Macro Wave to consistently produce exceptional products.
As a distinguished Taiwanese brand on the global stage, Jeff embraces his responsibilities with dedication, ardently promoting brush-making knowledge and art culture. Through organizing watercolor competitions and other initiatives, he aims to inspire a deep appreciation for the arts.
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